Post by account_disabled on Mar 7, 2024 8:24:05 GMT
Come Never Before by Coca Cola Italia, a branded podcast that tells six unpublished stories of who knew how to believe in their dreams. the book . Examples of books used for corporate storytelling are The Art of Victory. Autobiography of the founder of Nike by Phil Knight (2016) or the biography of Elon Musk in the book Elon Musk. Tesla, SpaceX, and the Challenge for a Fantastic Future by Ashlee Vance (2017). But newsletters or social media can also be used to narrate small episodes through posts, stories and reels or use the entire programming of the editorial plan to build a unified story of the brand. We will talk about this specifically later.
The choice of format and channel, as Greece Telegram Number Data always, falls on the target audience, so it is necessary to ask yourself questions such as, for example: do you watch TV, if so, at what times? Or do you prefer streaming platforms? Do you listen to podcasts, for how long and how often? And so on. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 How to create a good company story We now understand how to create a good company story : once the story to tell has been identified - or more precisely on what to build a story and what to communicate, therefore the communication objective .
The format and the channel, we move on to defining the structure and contents of the real story. A useful template to use is the hero's journey . According to Christopher Vogler, there are 12 phases that make up the classic hero's journey, we talked about them in Storytelling marketing , but there are many other models, such as Nigel Watts' narrative arc in 8 phases (stasis, turning point, mission or quest, surprise, critical choice, climax, reversal, dissolution) or Freytag's pyramid, in which the story is divided into five acts (exposition, ascending action, climax, descending action, dissolution) .
The choice of format and channel, as Greece Telegram Number Data always, falls on the target audience, so it is necessary to ask yourself questions such as, for example: do you watch TV, if so, at what times? Or do you prefer streaming platforms? Do you listen to podcasts, for how long and how often? And so on. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 How to create a good company story We now understand how to create a good company story : once the story to tell has been identified - or more precisely on what to build a story and what to communicate, therefore the communication objective .
The format and the channel, we move on to defining the structure and contents of the real story. A useful template to use is the hero's journey . According to Christopher Vogler, there are 12 phases that make up the classic hero's journey, we talked about them in Storytelling marketing , but there are many other models, such as Nigel Watts' narrative arc in 8 phases (stasis, turning point, mission or quest, surprise, critical choice, climax, reversal, dissolution) or Freytag's pyramid, in which the story is divided into five acts (exposition, ascending action, climax, descending action, dissolution) .